Profession SMM specialist
Why SMM is important for business:
Other promotion channels are becoming more expensive, so SMM is the most profitable way of promotion
It is easier to attract customers and reach your target audience thanks to wider reach on social networks
Targeted advertising makes marketing campaigns more effective
You can interact with the audience directly and in their language – this strengthens the relationship between business and clients
Thanks to analytics tools, you can quickly and conveniently track the effectiveness of SMM campaigns and analyze audience behavior
SMM specialist promotes brands on social networks
He writes posts, comes up with competitions, selects graphics, responds to user comments. He also understands analytics, knows how to calculate a budget, attract bloggers and set up advertising.
Learning outcomes:
Understand the tasks of an SMM manager and targetologist
Live a working day in the life of a specialist and determine what skills are needed for success in the profession
You will understand how to develop in your profession
You will analyze the career paths of an SMM specialist and a targetologist. Learn how to grow into a leader
Build your career trajectory
Analyze how your knowledge and experience in other areas can help your career in SMM
How does training work?
Video lectures
We have recorded lessons so you can start learning at a convenient time. Topics are grouped so that you spend no more than 30 minutes viewing
Practical work
After each lecture, you will take verification tests and do independent work: we will describe the problem, and you will propose a solution and compare it with the correct answer
Additional materials
To help you learn more, we will share useful materials on course topics: articles, checklists, collections of tools and resources